Which ad actually sold the plot?

Most developers know roughly how much they spend on marketing and roughly how many plots they sold. What is usually missing is the line in between: which rupee brought which buyer.

Give every channel its own link

Instead of one link for everything, create a separate share link for each channel: the newspaper ad, the Facebook campaign, each broker, the site hoarding QR code. They all open the same map, but each visit is counted against the link that brought it.

Follow the enquiry, not just the click

Clicks are easy to count and easy to misread. What matters is what happens next: which plots people looked at, who sent an enquiry, and which enquiries became bookings. When an enquiry arrives through a tracked link, the lead carries its source with it all the way to the sale.

Put spend next to results

Record what you spend on each channel and campaign. With spend and sales side by side you can see the cost per lead and the cost per sale, and the answers are often surprising: a cheap channel that brings many clicks but no bookings, or a small broker who quietly closes more plots than an expensive ad.

You do not need a marketing team to do this. You need one link per channel and a habit of looking at the numbers once a week.